collins_tv_2009 article Los Angeles Times The last 20 years, the television industry has been all about young-adult demographic groups, or "demos?????? because marketers believe that young people are most likely to develop lifelong loyalties to certain brands. Today networks find it smarter to widen their demo to 18-49 year olds. This article is arguing that the young 20s and 30s demo is not that important for different networks. They talk about the fact that many of the prime time shows are watched by families that consist of a wide range of demographics. {CBS} is the first network to focus the majority of their shows on this concept. This source will be useful because I can use it as a point of reference and an example of how the different networks functioned in the past compared to how they are now. The networks in the 90s were basically focused on gaining the young 20s and 30s views with {??????Friends??????} and {??????Seinfeld??????.} These shows featured commercials that consisted of cars, technology and movies, which made the demographic of the television show extremely important. Although young people are the most marketable people 50 and over are proving to be different than the 50 year olds 25 years ago by living longer and experiencing more. {TV} starts to notice others in the room; The 18-to-49 age 'demo' may be overrated. Future programming could change greatly. Baby {boomers Demographics Target} {markets Television} {networks Television} {programming Television} {ratings Young} adults 04583035 A.1 2009 For the last 20 years, the television industry has been all about young-adult demographic groups, or "demos" in the slang of Madison Avenue, because marketers have believed that young people are most likely to develop lifelong loyalties to certain brands. http://proquest.umi.com/pqdweb?did=1625166821&Fmt=7&clientId=5239&RQT=309&VName=PQD 2009 thomas_wont_1995 article Many network television executives and advertisers do not like the fact that their audiences are growing older. To find out about their markets, television advertisers and agencies must rely on Nielsen ratings, which are the only comprehensive source of information about television audiences. Many of the networks are becoming concerned with the fact that their 18-49 demo is not going to be growing in the near future and the 50 and older demographic will increase more than 60 percent in the next 10 years. Television networks are concerned with finding that younger demographic because advertisers find the 18-34 year olds are easier to target and are willing to pay premium for their ads to be aired. The article says, ??????slightly more than half of our interview subjects said that target audiences are primarily determined by advertisers.?????? This helps to prove my argument as to why the demographic of 18 to 34 year olds is so important. This age group is so impressionable and will be around for years to come so the advertisers find that they could count on them to be loyal followers. The networks find their shows that have a larger demo of people over 50 to be unimportant, even though right now Americans 45 and over are their largest viewing audience. Aging \& {longevity Demographics Older} {people Problems Statistical} {data Target} {markets Television Television} {advertising Television} networks 01634089 24 5 http://proquest.umi.com/pqdweb?did=1458154&Fmt=7&clientId=5239&RQT=309&VName=PQD American Demographics Why won't television grow up? 17 May 1995 Many network television executives and advertisers do not like the fact that their audiences are growing older by the day. As a result, programming and advertisements that appeal to a huge audience of mature viewers are often viewed as unimportant, even though Americans aged 45 and older are the largest television viewing audience. One of the reasons that the networks are obsessed with pleasing young adults is that advertisers are still willing to pay a premium to reach this less affluent and shrinking group. The broadcast industry's ignorance about aging may stem from the way it chooses to receive its information. To find out about their markets, television advertisers and agencies must rely on Nielsen ratings, which are the only comprehensive source of information about television audiences. In markets where older adults are a potent and growing force, the standard Nielsen numbers do not describe viewers or their buying habits. Many of the networks are becoming concerned with the fact that their 18-49 demo is not going to be growing in the near future and the 50 and older demographic will increase more than 60 percent in the next 10 years. 1995-05 epstein_crafty_2006 book Depending on the time slot depends on the type of demographic. It is obvious that a television show is going to want the highest ratings that it can achieve so they do all that they can in order to create shows that will attract the largest range of demographics. An example of this is The {OC} this show was considered a ??????co-viewing?????? show. It was able to gain both teenagers and adults there were both teenager problems and parent problems that continuously engaged their audience in each week to create a strong demographic. Different networks also have their own types of demographics. There are some for younger adult audiences, older adults, kids, African Americans, and women. The different networks and television shows also change with the advertisements that are shown. Each commercial reflects somewhat what the content on the show is about. Crafty {TV} Writing 352 0805080287, 9780805080285 2006 2006 lowry_will_2005 article Today networks and studios seem to have mixed feelings about which demographic they should gear their television shows toward. The networks think that younger audiences watch less {TV,} they are not the ones with the most money or power, and they are taking longer to grow up. On the other hand they are faster to embrace new media like video games, the Internet and cell phones. They are also more likely to buy an advertisement that they see during a commercial. The young audiences also take advantage of the different connections that the networks have created for them to interact while the show is not on. They are trying to find ways that they can engage a wider range of demographics that will ultimately increase their ratings and fan base. {Audiences Business} {conditions Cultural} {change Demographics Market} {analysis Television} {networks Television} programs 00422738 1 12 http://proquest.umi.com/pqdweb?did=926620941&Fmt=7&clientId=35071&RQT=309&VName=PQD Variety {WILL} {H'WOOD} {ACT} {ITS} {AGE?} 400 November 2005 Similarly, in the film biz, studios are still gearing tentpoles and {CGI} films to young audiences. But the majors' heightened emphasis on their classics divisions is a sign movie audiences are changing. 2005-11 _document_???? misc Document View http://proquest.umi.com/pqdweb?index=9&did=864000421&SrchMode=1&sid=7&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1235631329&clientId=35071 _crafty_???? misc Crafty {TV} Writing: Thinking Inside ... - Google Book Search http://books.google.com/books?id=oV3mE9IJ7NoC&pg=PA36&dq=tv+demographics#PPA36,M1 levin_big_2005 article {USA} {TODAY} As much as the networks want to think that they have young demographics they are wrong. Their goal age demographic of being 18 to 32 does not seem to be present in any of the networks median age. {UPN} has the youngest age with a majority of their viewers being 32, but {NBC,} {ABC,} and {CBS} all have the majority of their viewers with their age 45 and over. It is interesting to see how much the networks want to steer away from these higher demos and strive for that young demographic. {??????Joey??????,} a spin off from {??????Friends??????,} has a median age of 43 when compared to the time when {??????Friends??????} was on their audience was four years younger. This information is from 2005 but it seems to be true that the younger demographics are finding other ways to watch their television shows. Big 6 networks show their ages {Age Demographics Television} networks 07347456 D.3 July 2005 For the first time, {UPN} supplanted {WB} as the broadcast network with the youngest audience. Its median age dropped to 32.9, and {WB's} jumped to 35 behind older-skewing hits such as 7th Heaven and Reba. Fox's audience also grew older, and although {CBS} reversed an aging trend, it remains the oldest-skewing network. The median age of {NBC's} Joey viewers was 43.9 (four years older than for Friends), and 46\% of the network's overall prime-time audience was over 50. {NBC} and {WB} have aged the most over the past five years. Newsmagazines tend to attract the oldest viewers; reality appeals to the youngest. http://proquest.umi.com/pqdweb?did=926620941&Fmt=7&clientId=35071&RQT=309&VName=PQD 2005-07 Thomas, Vicki Thomas Vicki Thomas Epstein, Alex Epstein Alex Epstein Levin, Gary Levin Gary Levin Lowry, Brian Lowry Brian Lowry Wolfe, David B Wolfe David B Wolfe Collins, Scott Collins Scott Collins
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